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STORY

One beautiful, starry summer’s night, in a small bar, belonging to a tiny western Spanish town , I sat having a few drinks with my cousins. The light hearted conversation turned to work and we discussed the imminent effects of the looming Global Financial Crisis. I had lost my job, but without too much difficulty managed to find another.

Unbeknown to me, the situation was far worse for my cousin. After graduating high school, she and seven other women had invested in opening a small textile factory in the village. For years, business flourished and they found themselves sewing for some of Spain's retail giants. Almost immediately, after the GFC, they lost their work to other countries who could work for much less. After speaking with other family members and friends, similar stories about loss of hope, fear for the future, depression and lack of work began to slowly surface.

The Spanish youth unemployment rate, as of September 2015, was at 46.7% and Oxfam predicted that 18 million Spaniards - a staggering 40 per cent of the population - were at risk of social marginalisation within the next decade. Being a believer of the ripple effect, a theory based on the understanding that we all have the capacity to change the world in small ways for better or worse, I decided I wanted to make a change. The wheels were set in motion and ‘Isidora The Label’ was born with the aim of creating a positive change in the world.

I began production mid 2015 in a small Chinese village which hires local woman, whilst working on a functional operational plan with the factory in Spain. In 2016 we will release the first of many capsule 'Isidora Made In Spain' collections with the hopes of creating a micro economy in this small town of 2000 inhabitants.

We are on this journey of life together why not make it as wonderful and positive as possible for each other. I hope more than anything you are inspired to reach your full potential and know you have the power to make a difference - as small as your stone may be, cast it into the ocean and watch the ripples radiate outwards. You will be amazed at the power you have to make this world a better place in your own unique way. 

Lots of Love 

Helena x


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